Yingzhen Cao

The SaaS Illusion: Why AI Disruption Is Deeper Than Anyone Wants to Admit

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Home About Us Meet the Team Services User Experience UX Research UX Design Market Research Data Analysis Analytics and Insights Strategy and Consulting Visualization and Reporting Business Consulting Organizational Development Leadership and Team Development Culture and Employee Engagement Resources Contact Us Table of Content The Easy Story: Fewer Seats, Lower Revenue The Real Disruption – … Read more

What is UX?

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Home About Us Meet the Team Services User Experience UX Research UX Design Market Research Data Analysis Analytics and Insights Strategy and Consulting Visualization and Reporting Business Consulting Organizational Development Leadership and Team Development Culture and Employee Engagement Resources Contact Us Table of Content Introduction to User Experience (UX) Key Principles of UX UX vs. … Read more

Usability testing helps avoid disastrous product launch

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Home About Us Meet the Team Services User Experience UX Research UX Design Market Research Data Analysis Analytics and Insights Strategy and Consulting Visualization and Reporting Business Consulting Organizational Development Leadership and Team Development Culture and Employee Engagement Resources Contact Us Challenge Approach Results A worldwide leader in networking products and services was developing a … Read more

Heuristic evaluation offers long-term positive results

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Home About Us Meet the Team Services User Experience UX Research UX Design Market Research Data Analysis Analytics and Insights Strategy and Consulting Visualization and Reporting Business Consulting Organizational Development Leadership and Team Development Culture and Employee Engagement Resources Contact Us Challenge: Limited information made it difficult to pinpoint customer issues with a new dishwasher … Read more

How user research methods explain customer behavior

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Home About Us Meet the Team Services User Experience UX Research UX Design Market Research Data Analysis Analytics and Insights Strategy and Consulting Visualization and Reporting Business Consulting Organizational Development Leadership and Team Development Culture and Employee Engagement Resources Contact Us UX stands for “User Experience.” Our UX researchers utilize various scientific methods and psychological … Read more