AI is changing how customers search for and evaluate businesses. As tools like ChatGPT, Gemini, and Perplexity become part of the buying journey, businesses need to think beyond simply ranking in search results. The new question is whether AI can find, understand, and accurately represent your company when potential customers ask for recommendations.
Is AI only reducing SaaS software licenses, or is it fundamentally changing the industry? This article explains why AI disruption goes far beyond seat reductions, reshaping workflows, product value, user interfaces, and the future control of business software. Learn what SaaS companies and business leaders must understand to remain competitive in an AI-driven market.
Why do customers behave differently than businesses expect? This article explores how user research methods uncover the motivations, frustrations, and decision-making processes behind customer behavior. Learn how interviews, usability testing, observation, and behavioral analysis help organizations create better products, improve customer experiences, and make more informed business decisions based on real user insights.