Case Study

Linkedin Youtube Challenge Approach Results A worldwide leader in networking products and services was developing a new mesh network targeting both expert IT personnel and tech-savvy DIY users. Some stakeholders, however, had major concerns about ongoing issues, so upper leadership wanted a thorough evaluation and objective input to help inform their next steps. For that, they turned to D2. Our approach We started with a competitive evaluation of three products targeted at similar user personas and … Read more

Linkedin Youtube Challenge: Limited information made it difficult to pinpoint customer issues with a new dishwasher Approach: Applied behavioral science expertise to identify customer pain points and define real recommendations Took a collaborative approach to set priorities and execute primary recommendations Results: Positive online review comments increased Customer star ratings improved from 3.6 to 4.3 … Read more