Meet the Team

Designers and researcher empowering business to innovate and thrive

Our team embodies innovation

Each member brings diverse expertise in UX research, data analysis, business consulting, and technical communication, ensuring we deliver exceptional, user-centered solutions tailored to your needs.

Team Members

Steven is the Lead UX Researcher, where he directs UX and data analytics efforts throughout the product lifecycle. Steven previously worked as an Assistant Professor at the Chinese University of Hong Kong in Shenzhen, where he taught cognitive psychology, organizational behavior, and psychological assessment and served as the chair for 12 master’s thesis projects. He was also the lab coordinator for 10 applied psychology labs and led efforts to plan future development, acquire equipment, recruit participants, administrate lab usage, and train researchers.

Steven holds a double major in Psychology and Spanish, with a minor in Chemistry, and an M.A. and PhD in Human Factors Psychology. In his free time, Steven teaches Chinese martial arts to students of all ages and enjoys games of all types.

Haley is an Account Manager and UX Researcher with 3+ years of experience in user research, product development, and stakeholder collaboration. She conducts user research and usability testing, refines product design through iterative development, and leverages behavioral science insights to enhance transparency in project progress and improve customer experience. Additionally, Haley advises leadership on data-driven decision-making and ensures project alignment through strategic communication.

Haley is a Ph.D in Human Factors Psychology with an M.A. in the field and certification as an Associate Human Factors Professional (AHFP). Passionate about designing safe and effective products, environments, and systems, she is especially driven by improving accessibility for individuals with disabilities. In her free time, Haley enjoys board games, reading, and exploring the outdoors of Minnesota.

Kenady is a UX researcher with 2+ years of experience from a variety of projects throughout her educational and professional experience. She has collaborated on projects for audiologist telehealth procedures, website design, LMS systems, and different types of products.

She earned her M.A. in Human Factors Psychology, and it was during graduate school that she discovered her passion for UX research. “After working on different UX projects in school I realized how much I enjoyed the process of applying the UX standards I learned about to real products.” Since then, she has been dedicated to enhancing user experiences through data-driven insights. Outside of work, Kenady enjoys reading, hiking, and traveling

At D2, she collaborates closely with the graphic design team to proof and refine assets, ensuring they align with UX standards. She also does research and writing for special projects like marketing strategies and artificial intelligence.

Mary is a User Experience Researcher with professional knowledge in content architecture creation, appliance documentation reviews, and implementing human factors design principles. She conducts market research and content architecture planning, edits and reviews product documentation to ensure accuracy, and collaborates with the UX team to implement human factors centered design. Mary has B.S. in Psychology and is currently pursuing an MA in Human Factors Psychology

Mary has a genuine interest in pursuing user experience design not only because of her background in human factors psychology, but the meaningful improvements that user experience implementation helps improve customer experience and satisfaction. In her free time, she loves staying active in the gym and trying new energy drink flavors. She also likes to stay up to date with current human factors research.

Nafisa is a 3rd year PhD student at the University of South Dakota, where she is pursuing her PhD in Human Factors and Applied Cognition. Currently, she is part of the UX team as a UX Researcher Intern and creates data-driven documents that enhance customer satisfaction and engagement, usability, and accessibility. Nafisa appreciates how intuitive design can transform mundane tasks into enjoyable experiences, sparking her passion for human factors.

Her background as a teacher pushed her to pursue this field, as she used tools that for teachers and education but were not really made for teachers and education in mind, especially during the COVID-19 pandemic. She realized how important it is to make designs and products intuitive, easy to learn, accessible, usable, and, most importantly, user-friendly, while keeping the actual user in mind. Thus, she chose to pursue a career within HF and UX, to make products, applications, and documents designed with the user in mind.

In her free time, Nafisa loves watching horror movies, partaking in trivia bowls, exercising, and dancing. She is a classically trained Bharatnatyam dancer and tabla player.

Yingzhen is a UX Researcher with a B.S. in Psychology and an M.S. in Human-Computer Interaction. She specializes in user research, UI/UX design, and product design, leveraging both qualitative and quantitative methods to craft user-centered experiences. Skilled in building interactive prototypes, she transforms insights into intuitive designs. Currently, she focuses on website design and conducting human factors reviews to enhance the usability and clarity of product documentation.

Yingzhen is passionate about the intersection of technology and human behavior. She enjoys turning complex problems into seamless digital experiences. Outside of work, she loves hiking and baking and is currently mastering the art of sewing.